BlueOcean, Context AI for Marketers
Book a demo

Where is your marketing org on its AI journey?

At Gartner Marketing Symposium/Xpo™ 2026, we asked marketing leaders to plot where their organizations are with AI today and where they expect to be in a year.

Now it's your turn. Add your org and see how you compare.

TodayOne year out

Mark today in red and next year in green.

Move up as AI becomes more embedded across your marketing organization. Move right as your AI uses more of your brand, market, customer, and competitor context.

Filter the board by vertical
Loading the board…
Loading the board
Where you are todayOne year from todayOne org's journey0 organizations on the board
A marketing leader places a dot on the physical AI journey board at the BlueOcean Context AI for marketers booth at Gartner Marketing Symposium/Xpo

What marketing leaders shared with us at Gartner

At Gartner Marketing Symposium/Xpo™ 2026, CMOs and senior marketing leaders plotted where their organizations are with AI today and where they want to be a year from now.

Most red dots landed lower and left, still experimenting and still relying on generic tools.

That was true across organizations of very different sizes. Larger teams often have more to work through, from legacy systems and compliance to the coordination required to embed something new across the business. Smaller teams can sometimes move faster simply because there is less infrastructure to change.

Almost every green dot moved higher and to the right. The distance between the two is the real story.

A board full of red dots is not a sign that marketing is behind. It is a picture of how much of this shift is still being worked out.

Getting to green takes more than better tools

Moving from generic AI to a full context strategy means grounding it in what actually matters: your brand, your competitors, your market, and your own data.

Then comes the harder part: deciding what context matters, how agents should behave, and where human judgment stays in the loop.

Teams that skip either piece may move fast, but not necessarily in the right direction. The ones that build both are the ones whose green dots have a chance of sticking.

Start closing the distance
“What the team has built with BlueOcean is a magical layer that puts us in the center of the story. We don’t have to guess. We can feel the story, because we’ve got enough signal”
AWS

Tim Hoppin, Global Head of Brand and Creative